Topic 01
Campaign Structure and Buying Types
How Meta campaigns, ad sets, and ads fit together, and where each key decision is made before launch.
Proposal for Urban Deca
Digital sales enablement for Urban Deca.
A practical six-session program: three sessions in Cubao and three sessions in Batangas, covering six topic areas and 18 total instructional hours. The program helps Urban Deca's sales team plan, launch, optimize, and improve digital campaigns — while applying AI responsibly to everyday marketing and lead-generation work.
Urban Deca Towers Cubao
Urban Deca Homes BatangasPrepared August 2026 · Pricing valid for the confirmed program schedule through October 20, 2026.
What Urban Deca gains
Business outcomes from the program.
- More consistent campaign planning and execution
- Better targeting, bidding, and optimization decisions
- Stronger testing and campaign decision-making
- Practical and responsible AI use for content and lead follow-up
Curriculum
What the program includes.
Six topic areas, each delivered in both locations. Open any card for the full coverage and the outcomes attendees should be able to demonstrate afterwards.
Topic 02
Budgeting, Bidding, and Campaign Optimization
Practical budget and bid decisions, and how to read delivery before changing a running campaign.
Topic 03
Targeting Fundamentals
Building a practical audience and location plan for a specific property or buyer segment.
Topic 04
Custom and Lookalike Audiences
Using first-party data for remarketing and prospecting without competing against your own campaigns.
Topic 05
Testing and Campaign Decision-Making
Designing simple tests and deciding what to keep, pause, revise, or scale based on evidence.
Topic 06
Practical AI for Real Estate Sales and Marketing
Prompting, Context, Content Creation, and Responsible AI-Assisted Lead Follow-Up
How generative AI can support everyday real estate marketing and lead follow-up — written for a sales team, not for engineers.
Every session includes
- Three hours of facilitation covering two topic areas
- Examples customized for property sales and Urban Deca sales professionals
- A guided practical exercise
- Campaign or Ads Manager walkthroughs where appropriate
- Question-and-answer time
- Session materials or presentation deck
- A concrete working output or decision framework
Confirmed schedule
When and where the sessions run.
Each location receives three 3-hour sessions covering all six topic areas. Two topic areas are combined within each session for scheduling efficiency.
Cubao
1:00 PM to 4:00 PM
Session 01 · 3 hours
August 25, 2026 — Tuesday
- Campaign Structure and Buying Types
- Budgeting, Bidding, and Campaign Optimization
Session 02 · 3 hours
September 8, 2026 — Tuesday
- Targeting Fundamentals
- Custom and Lookalike Audiences
Session 03 · 3 hours
September 15, 2026 — Tuesday
- Testing and Campaign Decision-Making
- Practical AI for Real Estate Sales and Marketing
Batangas
1:00 PM to 4:00 PM
Session 01 · 3 hours
August 27, 2026 — Thursday
- Campaign Structure and Buying Types
- Budgeting, Bidding, and Campaign Optimization
Session 02 · 3 hours
September 22, 2026 — Tuesday
- Targeting Fundamentals
- Custom and Lookalike Audiences
Session 03 · 3 hours
October 20, 2026 — Tuesday
- Testing and Campaign Decision-Making
- Practical AI for Real Estate Sales and Marketing
Investment
One total for both locations, all six topic areas.
₱96,000₱120,000
- Topic areas
- 6
- Locations
- Cubao · Batangas
- Sessions per location
- 3
- Session length
- 3 hours
- Total instructional hours
- 18
- 6 topics × 2 locations = 12 topic-location deliveries
- Discounted rate: ₱8,000 per topic per location
- 12 × ₱8,000 = ₱96,000 total
Two topic areas are combined within each 3-hour session for scheduling efficiency. The fee is based on the agreed topic-and-location scope, not on the number of calendar sessions. Pricing valid for the confirmed program schedule through October 20, 2026.
Session logistics
Use this form to send participant details, venue information, access requirements, or scheduling questions before delivery. It does not book or submit anything automatically.
Send logistics to TGIFranco →No email app? Use copy, then paste into a message to franco@tgifranco.com.
The program fee is prepared for the confirmed program scope and the Cubao and Batangas dates above. Travel, venue, or other delivery costs outside this scope are not included unless separately agreed. Account walkthroughs require Urban Deca to provide appropriate access or screenshots; TGIFranco does not make changes inside Urban Deca’s advertising account unless separately agreed.
Optional future extension
A glimpse of a possible future Academy
If Urban Deca later wants a reusable onboarding and continuing-development system, the Digital Sales Academy could extend the work beyond the confirmed live sessions. The views below are illustrative samples of what that future system could look like. It is not part of the confirmed six-session program.
academy.urbandeca.com
UDUrban Deca Digital Sales Academy
Welcome back, Maria
Continue where you left off
Facebook Ads for Real Estate Leads — Lesson 4 of 9
Courses enrolled
6
Lessons done
38
Certificates
2
Digital Marketing Foundations
8 lessons
100%
Paid Ads & Lead Generation
9 lessons
44%
Social Selling & Branding
7 lessons
20%
Online Sales Conversations
6 lessons
0%
Sample Academy views. Final structure, course titles, and reporting would be confirmed during a separate implementation phase.
- Faster onboarding for every new hire
- Consistent foundational training across branches
- Less repeated live orientation
- Regularly updated digital-marketing material
- Learning across teams and locations
- Participation and progress tracking
Scope, timelines, and costs for an academy would be discussed separately. Email franco@tgifranco.com if this becomes relevant later.
Next steps
From confirmed schedule to first session.
01
Confirm logistics
Finalize venues, participants, access requirements, and any walkthrough needs.
02
Prepare session materials
TGIFranco prepares the facilitation materials, examples, exercises, and working outputs.
03
Align the delivery details
Confirm the final participant list, venue arrangements, and session-specific requirements.
04
Begin delivery
Sessions begin on the confirmed dates, starting with Cubao on August 25, 2026.